TEJO WINES
Making Magic from the
Located in the heart of Portugal, the Tejo Wine Region is uniquely rich, represented by Lusitano horses, cattle, olive groves, and vineyards. And by the wines of Tejo!
It’s a kind of magic
The Challenge
To increase the visibility of Tejo Wines and promote an identity deeply connected to the region’s value.
What we did
Created the campaign #EuSouVinhosdoTejo.
Consisting of a series of videos and boosted through social media communication and press relations, the campaign brought together a group of producers from the Tejo Wine Region, linking the brands of their estates (many of them centuries- old) to the region. Communicating local pride, belonging, and shared identity! #EuSouVinhosdoTejo!
