ABOUT US
Making impact. Making memories. Making connections that matter. Making voices heard. Making stories. Making brands come alive.
Making magic.
Let`s start Making…
Dear brand, do you copy?
We are here to shake up the universe of brands that want to have a positive impact on the Planet and suffer from the following “black holes”:
Not standing out from the competition – All brands want to be “authentic” and “different.” We support brands in gaining an unique shine in a sea of sameness, where everyone says the same thing in slightly different ways, powered by AI.
Sustainability as “just another checklist” – Brands want to be sustainable while still practicing greenwashing consciously or unconsciously. The result? The audience notices. We help brands make ESG much more than a compliance exercise, we transform the indicators into real projects of human connection.
Investment in “cool stuff” without measuring results – Creativity yes, but with ROI. Always beauty, but with prior anticipation of measurable impacts.
When two worlds collide
The origin of MAKING is the perfect representation of a Creative Big Bang.
In the beginning, there were two distinct energies that followed their own orbits and created their own history. Each was a universe in itself, with its own community, energy, core values, and gravitational pull.
Gato Escaldado, with 15 years of impact in brand creation, especially in the cultural sector.
Kiesing Human Brands, with 8 years of experience in humanizing brands and leading the transition to sustainable marketing.
Baby, you’re a firework
United by a common vision and purpose, these two energies were drawn toward the same trajectory. Closer and more aligned with each other.
Then it happens. Just like at the beginning of the universe (or the beginning of a work of art), there’s a defining moment when time stands still, and both companies are concentrated into a single point of matter and energy, of density and temperature. In that moment, fusion takes place. Just like the Big Bang released energy waves that created everything we know today, MAKING is a force of nature.
Two stories become a thousand. Waves of expanding ideas, values, and potential, giving rise to new possibilities, resulting from the union of forces greater than the sum of their parts.
Our new brand carries the DNA of its origins: an ongoing act of creation. Always expanding. MAKING…
Let's make it together!
A Powerhouse of Communication and Experiences
How we help your brand
Experiences
- Creation of exclusive concepts and programs based on each brand’s objectives
- Full turnkey event management: check- in, decor, catering, audiovisuals, hostesses, licenses, and more
- Speaker negotiation and agenda coordination
- Communication: design, press relations, content creation, lead generation campaigns
- Sponsorship management
- Reporting
Impact
- Branding: from naming to visual identity and strategy
- Brand Humanization: consulting, strategy, production, and management of digital and in-person positioning for brands with positive impact
- Responsible Marketing: consulting, campaigns #agenda2030, UN Global Compact (#17ODS) and ESG content production for non-financial reporting
- Social media: strategy and community management
Culture
- Arte Sonora Magazine: articles, interviews, news, podcasts, videocasts, photography, video, motion graphics
- Editorial: launch and management of cultural brands – concept, graphic identity, copywriting, photography, video, experiences, online community management, and more
- At Workfest: Transforming spaces into immersive brand experiences
Founding Team
Tânia-Makiese Areias
Partner
20 years of experience in strategic marketing, with a specialization in Sustainable Marketing and Human Brands.
Verticals: IT Consulting and Management, Tourism, Food & Beverage.
Schedule a meeting (Calendly)
Tânia Lapa Ferreira
Partner
20 years of experience in Communication, with a specialization in Events and Cultural Marketing.
Verticals: Art and Music, Tourism, Business Organizations
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Pedro Cunha
Creative Director
With over 10 years of experience, has collaborated with brands such as Cabify, Time Out Market, and Polkastarter, and on video, branding, and social media projects for Fundação Ageas, Montepio, Nest, among others.
