Keep on rockin’ in the free world

For music lovers, Fender needs no introduction. The electric guitars and amps from this legendary California brand are a constant presence on stages around the world, and the first choice of icons like Jimi Hendrix, Bruce Springsteen, and Eric Clapton. Founded in 1946 by Clarence Leonidas Fender to celebrate California, surf, rock, and the electric guitar. Fender became a rock’n’roll giant.

It’s an honor to be part of the story of this beloved brand, which has trusted us with its communication for over 10 years!

Social media management

Catalog creation

Demo and video recording

Press advertisements

Events

Brand activations

Celebrating 60 years of the Fender Stratocaster

Among so many projects, it is difficult to single out just one challenge. But it is possible! We chose the celebration of the 60th anniversary of the Stratocaster. Not because of its complexity, but because it is a milestone.

To celebrate this milestone, we were challenged to roadshow across the country. Over the course of 6 major events, we brought luthiers from around the world to talk about guitar construction and sound distinction, we brought artists from the brand to Portugal and invited Portuguese artists, to promote the meeting and experience sharing. Official Fender artists The Black Mamba joined the commemorative tour. A love brand which has achieved cult status, and whose communication – from events to product sessions – has been delivered to us for + 10 years.

What we did

Communication: concept creation, design, social media, and public invitation strategy

Production: selection of music stores, artist invitations, audiovisual coordination, and event management