Diversey
Making your world
A brand we only think of in times of crisis, but one that is present in our everyday lives.
Diversey is one of the world’s leading industrial cleaning brands, which means that its formulas and machines guarantee the disinfection of Hospitals, Museums, Schools and Kitchens around the world.
During COVID-19, the brand’s value came to the forefront. Our challenge was to humanize Diversey’s communication and share a message of hope and trust in both the products and in the collective recovery from the pandemic.
Hope and protection in pandemic times
All we need is love!
Instead of focusing on chemical formulas, our strategy was to prioritize hygiene education and highlight the everyday professionals ensuring protection in public spaces. We portrayed them as superheroes. Another part of our service was translating and creating content for Diversey’s Portuguese website.
Pedagogy and suppport for the most affected businesses
Suddenly, a pandemic. With it, fear of being in shared spaces: Hospitals, Schools, Retail, Restaurants, Hotels. Places that rely on daily hygiene. Diversey embraced its human side, offering its technical excellence and deep knowledge in hygiene and safety to support its clients and the broader community.
Whether your goal is to humanize your brand’s communication on social media, or to develop impactful educational content, our team is ready to bring creative efficiency to your message.
Get in touch using our contact form.
