Culture

At MAKING, culture is the canvas where brands come to life and gain meaning. Born from the fusion of Gato Escaldado’s artistic legacy and Kiesing Human Brands’ humanist vision, our Culture division transforms narratives into immersive experiences that go beyond convention.

Through Arte Sonora Magazine, we give voice to emerging artists and cultural movements, creating a vibrant ecosystem of articles, interviews, podcasts, and audiovisual content that connects brands and audiences through authentic stories.

With an experienced team in cultural project management, we develop and manage cultural brands in an integrated way, from concept creation to graphic identity, editorial content production, and community management. From photo shoots to podcast recordings, from brand activation at a festival to the production of original events, MAKING is a unique hub of cultural innovation in Portugal.

With our exclusive “At Workfest”, we transform corporate spaces into immersive environments where your brand breathes culture, reinforces company values, and creates lasting memories. We believe that when a brand aligns with cultural expression, it creates a deep and enduring connection over time.

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