hotel do sado business & nature
Making Hospitality
THE pitch
Located in Setúbal, with an unique view over the Arrábida Natural Park, the bay, the Sado Estuary, and Tróia, the Hotel do Sado Business & Nature stands out for its uniqueness. It combines the comfort of a modern 4-star hotel with the architectural character and charm of 18th century pieces used into the original building structure.


Communication
The focus was on highlighting the hotel’s privileged location, surrounded by natural beauty – natural park, paradisiacal beaches, Setúbal Bay which is listed among the Most Beautiful Bays in the Worl, and the ecological diversity of the Sado Estuary… just 30 minutes from Lisbon.
At the international level, the emphasis was on the authenticity of Setúbal. Its traditions, people, and customs. From fishing to dolphin watching, gastronomy, wines, and leisure activities. A paradise on the doorstep of the capital!
Unique Challenges
Communicating Portugal’s first allergy-friendly hotel
Hotel do Sado Business & Nature was the first hotel in Portugal to be certified as allergy-friendly, with specific measures for food, respiratory, and dermatological allergies.
This included allergy adapted rooms, with special mattresses and pillows, as well as specific vacuum cleaners and curtains. And a kitchen prepared to serve meals for people with food allergies and intolerances.
MAKING THE FIRST ONE
Design of the Guest Service Directory
Assessoria de Imprensa
Menu Design
Social Media and Customer Management Platform Support
Photography and Video
Advertising Campaigns



ACCESSIBLE TOURISM

A Success Case
Recognized by Portugals’ Tourism as a success story in Accessible Tourism, we developed a full communication strategy in collaboration with multidisciplinary teams to maximize the project’s impact. Not only were rooms, bathrooms, and common areas adapted, but also all communication.
A national and international accessibility promotion strategy was created. An accessible website, adapted menus for different needs, and built a network of partners specialized in accessible tourism for complementary activities.
This exciting challenge led us to deliver:
- Menu Design
- Photography of new dish preparation
- Media Relations – national and international
- Advertising Campaign
- Social Media
Note: Hotel do Sado Business & Nature is now part of the B&B Hotels chain. A brand transition also managed by us!

