CITYRAMA

Making Portugal seen from the

Showing the best of what we have

People and Landscapes

I’ve got you under my skin

What is tourism, if not an invitation to discover people, flavors, and landscapes?

Cityrama, part of the Barraqueiro Group, presents itself as “The perfect host“ or “Truly, your local expert“, welcoming over 120,000 people each year in Portugal. Our challenge was to communicate the brand across the country. Fom multiple perspectives: Portuguese landscape heritage, the emotion of discovery, and the dedication of the team.

So, instead of focusing only on content about places, we began photographing, filming, and sharing the emotions of people: the team members and clients. At the same time, we supported the management team in responding to passenger feedback, by reinforcing communication strategies, addressing online reviews, and contributing to the development of a live vehicle tracking app.

Culture and History as part of the experience

By sharing content that allows people to dive into the art and collective memory of a people, Cityrama adds deeper meaning to the phrase: “Truly, your local expert.”

Portugal, with its rich artistic legacy and internationally recognized talent, holds a cultural treasure that, when properly communicated, turns simple tours into unforgettable journeys.

Humanizing Tourism, Including Everyone

Aware of tourism’s impact on the lives of local residents, Cityrama launched a campaign specifically designed to attract locals to experience the hop-on-hop-off.

Focused on family packages – at very competitive prices – this campaign embodied one of the brand’s values – promoting connections with local communities.