TREZE

Making colour part of your

Fotografias de Anissa F. Fischer

Personalizing Faith
We pray

TREZE is a brand with a great deal of soul and a great deal of colo(u)rage.

Why? Conceived by artisan Sofia Neves, from a family business in Fátima, TREZE offers a unique opportunity to those looking to reinvent traditional religious symbolism.

How? Each client can choose the colour (or colours) of each piece, as well as its finishing type (our favourite is glitter of course!). Every TREZE piece is unique, hand-finished by Sofia, in Fátima, and made with stone powder, resin, and pigments in the colour chosen by each client.

How did we help?

Making has accompanied TREZE through various processes of brand reinvention and structuring of its key messages, through monthly consultancy sessions, market diagnostics, and competitive benchmarking. We also support the TREZE Studio team with content production, specifically copywriting. In the area of sustainability, we supported the launch of the circular collection RE-GERARE.

Reduzir desperdícios ou a história de uma coleção circular

Reducing waste or the story of a circular collection

How to pollute less? How to reuse materials from the TREZE Atelier? These were the questions that led Sofia to conceive a circular collection made from waste materials. And so the RE-GERARE collection was born now known as Eco-Mix.

How did we help?

Through weekly creative consultancy sessions, we co-created an editorial plan for the launch of this new collection. Drawing on persona research and development, we thought together, planned content, gathered creative inputs and benchmarks, identified and addressed greenwashing risks, and reviewed the campaign copy. We supported the development of video scripts and also prepared the media kit for press distribution.