U MATTER

U Matter

U Matter is a coaching and wellness clinic born with the goal of providing every mother with a future infused with family love, intention, and life purpose.

This brand vibrates with femininity and the capacity for change, delicacy and strength. We chose the symbolism of the Lotus Flower — which closes and reopens each day — because it represents these attributes, placing special emphasis on the power of transformation and the wisdom of Nature. At the same time, the client placed great importance on the systemic component of transformation, in the body-mind duality. Based on this brief, a “cellular” aspect was introduced into the flower, bringing a life component to the logo.

Making services:

• Brand Strategy and Launch Plan
• Visual Identity and Graphic Guidelines
• Pack of 40 content pieces for the brand’s social media launch
• Service brochures
• Brand presentation deck