KIT

KIT- Keep Innovating Tourism

KIT (Keep Innovating Tourism) is a project driven by NEST – Tourism Innovation Center Portugal, with a mission to accelerate the modernization and sustainability of the tourism sector through technology demonstration. You can find out more about the project here.

At Making, we were responsible for developing the brand’s visual identity, creative concept, and all graphic proposals, shaping a brand that communicates innovation, evolution, and growth.

More than a logo, we created a boarding pass to the future of tourism. The KIT logo is born from the fusion of the tourism universe and the concept of continuous construction and evolution. The airplane, the central element of the identity, immediately evokes the imagery of travel, discovery, and mobility.

At the same time, the word KIT itself inspires the idea of a set, of pieces that are organized, removed, and combined to create something new. Like an assembly kit, the brand is built from different components: technology, innovation, and knowledge that work together to prepare the future of tourism.

This visual and conceptual interplay gives rise to a dynamic logo that symbolizes not only the act of travelling, but also the process of creating, adapting, and evolving. An identity conceived as a tool: modular, functional, and ready to be used to take off towards tomorrow.